DART MARKETING55% of a Division 1 arena scanned. A Georgetown hotel returned 6X. Bud Light banked $647,000 in incremental cart value. All of it is published on bigtoken.com. None of it has ever reached a feed, a search result, or an AI answer. This is the six-week plan to change that.
For a CMO with four minutes: what we found, what we'd do about it, and what changes by the end of September.
Before writing a word we went through bigtoken.com, every published case study, your press releases, your live social profiles, and the feeds of every competitor currently winning attention in your category.
Sacred Heart University: 55% scan rate, 81% redemption, 68% lift in concession revenue per attendee. The Graham Georgetown: 50% acquisition, $7 revenue per user, 6X ROI. Bud Light: $647,000 incremental cart value. Cremo, Kraft Heinz and Nestlé Coffee Mate alongside them. These are written up properly and sitting on your site today — and not one of them has been turned into a single piece of social content, a ranking page, or a sales one-pager.
Your X profile — 8,000+ followers — still reads “Fast surveys for easy money”, pinned January 2022. The homepage title tag Google reads first says, in full: “BigToken”. There is no blog. Someone always Googles you mid-deal. Right now that search quietly contradicts the pitch.
Strategic investors out of professional sports. A newly formed board. “World-first” token formats across three verticals. That is a story most companies would pay dearly for — and it is currently reaching press-wire readers instead of athletic directors, hotel GMs and brand managers.
Every competitor in your category is manufacturing credibility.
You have to stop hiding yours.
Punchh publishes customer stories weekly. Smile.io runs a blog-to-social flywheel. Blackbird's founder posts in his own voice. TYB leads with a point of view and never says “blockchain”. None of them has a 55% scan rate at a Division 1 arena. You do.
We tested the commercial searches a buyer types before shortlisting a platform like yours. BIGtoken appears on page one for none of them — including the terms that describe your product word for word. What ranks today is largely low-authority content, which makes these winnable in months rather than years.
| What buyers type | Who owns it today | The opening |
|---|---|---|
| web3 loyalty platform | loop.fans, Visa content hub, enable3.io | Open · priority |
| token based loyalty program | Generic content farms (meegle, pathmonk, tokend.io) | Open · priority |
| fan engagement platform (sports) | Qualifio, AWS and Salesforce content | Open · lead vertical |
| youth sports sponsorship activation | Content sites and TeamSnap — no platform at all | Unclaimed |
| hotel direct booking rewards | IHG, The Guestbook | Open · you own the 6X story |
| digital wallet loyalty program | Nobody ranks — Punchh is publishing toward it | Move before Punchh |
| first-party data capture platform | Twilio, Stape, CDP vendors | Contested · mid-term |
A homepage title tag that reads, in full, “BigToken” — no category, no keyword, nothing for Google to work with. No blog, so the flywheel has no engine. Case-study URLs running twenty-plus words. A heavy hero slider dragging load speed — itself a ranking factor — down with it. None of it is hard to fix. It simply has never been done.
A growing share of your buyers will never type into Google. They'll ask ChatGPT, Perplexity or Gemini: “best token-based rewards platform for college athletics?” Those assistants answer from pages that are structured, plainly written and machine-readable. So the SEO pass ships with an AEO layer: FAQ blocks on every vertical page, schema markup, comparison content, and consistent company data across the web.
Running in parallel, not in sequence. Nothing waits for the website to launch — content publishes from week one, so the engagement is producing visible output before the first invoice cycle closes.
Design and content rebuild on your existing brand — sharper hero, faster load, one clear story per vertical, case studies rebuilt as proof pages.
Technical pass, keyword mapping to unclaimed clusters, FAQ and schema layer, Search Console and analytics configured properly.
Profiles overhauled day one, then publishing: case-study carousels, proof statics, blog cut-downs, placement mockups.
Master corporate deck plus vertical cutdowns, so an athletic director sees arenas first and a hotel GM sees direct bookings first.
Not concepts, not moodboards. We pulled two published case studies off bigtoken.com and produced the carousels — every figure quoted exactly as you published it. These are ready for scheduling the week we start.
Opens on the insight rather than the product — “a D1 arena gave away cookies; what it kept was a database.” Then the three problems every athletics department recognises, the three-step mechanic, the numbers, and a close on the sponsorship angle, which is where the budget actually sits.
Source: bigtoken.com/works — Sacred Heart University. Figures quoted as published.
Written for owners and GMs: the OTA-ownership problem, the QR-to-perk mechanic, the 6X ROI panel, and the in-stay feedback benefit that stops one-star reviews from ever being written.
Source: bigtoken.com/works — The Graham Georgetown. Figures quoted as published.
Two families that run alongside the case studies. Statics carry one verified number and always cite the source. Placement mockups show the mechanic in the room where it happens — which makes them sales collateral as much as social posts.
Two frameworks give every post a job, so nine posts read as one argument rather than nine unrelated ideas.
Credibility series · LinkedIn-led · runs the full period.
A numbered series turning verified results into collectible receipts — 55% scan rate, 6X ROI, $7 per user, $647K incremental cart value. Each installment unpacks how the token produced the number and closes the same way: Real venue. Real numbers. Book a demo.
Converts your published archive into weeks of content with zero new material from your team. A three-line founder cut runs from George's profile — drafted by us, approved in one tap.
KPIs: profile visits · follower growth · campaign-tagged demo requests.
Fall sports push · LinkedIn + Instagram + X · timed to season openers.
August and September are when college athletics and youth leagues open their seasons — the exact moment athletic directors feel the problem. The message: your loyalty program knows maybe 20% of the people in your building. The other 80% walk out anonymous.
It showcases formats no competitor offers — waiver tokens, ticket-package tokens, F&B tokens — and gives your sports-world advisors something worth resharing. One repost from that network beats a month of cold reach.
KPIs: engagement from athletics and venue job titles · demo requests from the sports vertical.
Week 1 captures where everything stands before we touch it. Every subsequent claim is measured against that, and reported at close in a format your board can read.
Search Console, analytics, follower counts and engagement rates captured before anything changes — so every gain is provable.
Impressions and average position across the target keyword clusters, plus assistant-citation spot checks on the vertical pages.
Cadence held, follower growth against baseline, and engagement filtered to athletics, hospitality and brand job titles.
Campaign-tagged demo requests and profile-to-site clicks. Targets set together at kickoff, once real baselines exist.
The plan in this document is Full Launch. Focus exists because not every team wants everything at once. Both are fixed-scope for the 17 August – 30 September window. Figures are confirmed on the kickoff call.
The fastest visible change. Profiles fixed, both campaigns live, case studies converted.
Website, search, social and decks moving together across the six-and-a-half-week window.
Priorities and calendar locked straight from this document. No re-briefing.
Access shared, scope and engagement option confirmed, commercials agreed.
Profiles updated and the first case-study carousel scheduled. Judge the work, not the promises.